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Trekstor i.Beat Classico MP3 Player

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classico.jpgI’m really struggling to differentiate between Trekstor’s products. They’re all much of a muchness with no stand-out features.

All I can presume is that they name their MP3 players according to colour and shape and otherwise they’re all identical. This seems a hollow marketing strategy.

If everything’s going to be an i.Beat as well, why not just do away with the term? It’s just making the name longer. That’s all.

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Posted in General, Trekstor on May 22nd, 2007

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