On first glance, this is quite pleasing. It’s just a box with a hole in. That appeals to me.
There’s no design here. It’s not even a self-conscious ‘design that’s not a design’. At least I don’t think it is. I don’t really know how you tell, but to me, this is just a box and not: ‘Look at me. I don’t go in for design. My iPod dock’s just a box.’
You may think there’s no difference between those two concepts - after all, you still end up with the same thing. There is a difference though. It’s the difference between a box because it never occurred to anyone to design it any differently and a box because the manufacturers have gone through all the other designs and think that ‘a box will say more’.
The fact that there’s no space in ‘BodyRocket’ rather indicates that maybe I’m wrong and this is the bad kind of box. But I’m feeling generous.