MP3 Gaze

One of the advertised features on ATMT’s N-Lite MP3 player is ‘fast forward’. Fast forward hasn’t been a feature worth commenting on since the gramophone.

The battery life is a subtly ambiguous ‘longer than eight hours’. I really don’t know what that means, but I’m assuming that if it had managed to creep over nine hours, ATMT would have advertised it as such. Assume the battery life’s between eight and nine hours. I suppose that’s long enough to get you through a working day, but it might not cover your commute.

‘The N-Lite: Lasts as long as milk in direct sunlight (now with fast forward).’

The 2-Play. It’s either a reference to its revolutionary two colour display, or it’s a play on the word ‘toupée’ and doubles up as a wig.

My guess is it’s the latter, which is great news for all you comb-over sporting gents out there, just so long as you don’t mind hair that looks like a very tiny MP3 player - and let’s face it, who’d mind that?

Battery life’s not specified on ATMT’s website. That’s got to be a worry, hasn’t it?

Every ATMT product I look at on their site features less information than the one before. Here’s ALL that I know about the 7310.

It doesn’t even mention fast forward like all of ATMT’s other MP3 players. I’ve got to deduce that you can’t fast forward with the 7310.

I also don’t know how big it is. Let’s say it’s the size of the moon. It’s as good a guess as any.

I love ATMT’s Storm MP3 player. Shall I tell you why? It’s because it’s got an actual name. An actual name that you can remember rather than a meaningless series of letters and numbers.

You know where you are with ‘Storm’. It’s a form of punishing weather. Memorable.

Plus, it appears to be able to walk around using its headphones as makeshift legs. That’s a trick I’ve never seen an iPod pull off.

There are some specifications on ATMT’s site, but it says that they’re subject to change without prior notice, so what’s the point in reproducing them? Just so long as they don’t change the name. Or the headphone legs.

I’ve just realised all the endless fun you could have putting it in a teacup as well.

Verdict: Two out of three - a new leader.

That’s X-Seven and not X7. Or Eks-7, I guess. I don’t know why. You write numbers up to ten in full if you work for a local newspaper, so maybe that’s the market ATMT are targeting.

The X-Seven supports ‘WOW’. That’s either the sound of awe elicited from co-workers when they see your beautifully rectangular MP3 player or it means that you can experience the world’s geekiest and least-productive pastime, World Of Warcraft on the X-Seven.

Can’t see it being either really, but you try searching ‘WOW’ and see what you come up with.

The ATMT DAB Radio and MP3 Player’s aerial IS the headphones. Ingenious. I’m slightly disappointed to learn that the headphones don’t feature a huge wire circle protruding above your head, but still.

The battery life of the ATMT DAB MP3 No-Words-Just-Letters-And-Numbers is 50 hours for MP3s and just 15 hours for DAB. I never realised how energy-hungry digital radio was until recently. Maybe it uses extra power when it makes people’s voices go all robotic from time to time. Or is that just that the signal’s bad?